In every situation you face, you make an observation and then you interpret what it means. You either look at it “Positively,” and operate “above the observation,” or “ Negatively” and operate “below the observation.” Assessing a business challenge as an “opportunity” or a “problem” are two entirely different animals—one way leads to further success, and the other often leads to more stress and not your best work. 

I would bet that most companies, especially as they get larger, tend to focus solely on what they do, and not ultimately on whom they serve, or their “internal” customers.