Cents of Urgency

Mark Inboden

Mark Inboden

By Mark Inboden

I just spent the weekend in Phoenix at my daughter’s soccer tournament. After the last game, we wanted to take the girls out for ice cream to celebrate their win.  

Someone Googled a national ice cream chain that was only four miles from the soccer fields. When we arrived with almost 30 people in tow, we opened the door to find a line of about 10 others ahead of us. The others ahead of us were not the issue, but there was only one employee on duty!

We all turned around, and came up with Plan B, with us buying ice cream and bringing it back to the hotel.

While we were driving away from the ice cream shop, I was thinking about the lack of planning on the part of the franchise owner. There was a soccer tournament with over 300 teams entered, and by not paying attention to events that might be good for business, I would calculate that the owner lost over $150 from our group. I am sure other teams would also go in search of ice cream, and I can only think this could have been a big weekend for the owner.

At UCEC, we try to anticipate events that would affect the delivery of your panel. We try to gather as much information to understand your delivery needs. We feel this is good not only for us, but also for our customers. We know that deadlines have to be met, or “cents” are being lost, for both of us. Our sense of urgency is in meeting your deadlines.

PS Plan B was actually way more fun for the girls. I will enjoy my favorite flavor when I get back to Denver.

Mark is President and CEO of UCEC. 


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