Evan's Corner: Relationships Matter
By Evan Coulter
Last year, I entered the homebrew competition at our business partner Logical Systems, LLC's annual event. To my delight, my holiday dry Irish stout won the top prize by a slim margin. It was a great competition, with plenty of quality beer tasting and good times all around. (John Beattie’s wife, Jerri, took home the “People’s Choice” award in the chilli competition.)
It was a blast to brew the Irish stout at home for the competition. It was my first try at brewing a stout, so I was challenged by an added layer of complexity (along with cinnamon and cloves). But the real fun was at the LSI gathering, which included plenty of UCEC contacts. I even met one of our vendors I’ve been talking to on the phone for 15 years. It was great to put a face with a name.
As you’ve probably noticed from blog posts (like this one and this one, we’re forming deep relationships at UCEC with partners and vendors. Of course, events like the homebrew competition make for a fun time, but it’s even better to go and mingle and enrich those relationships that have been formed one project at a time.
It’s often been said that UCEC is in a niche business. While that’s true, we’re not in it alone. Every step of the way, we’re helped by top-notch professionals who partner with us to get the job done. If we’re a “niche,” it’s actually a pretty crowded one!
I think when you have a relationship built on mutual trust and respect in business, you really want to go the extra distance for your customers. I know the people behind the business name and logo in many instances, and I want to do the best I possibly can for them.
I’ll enter the LSI homebrew competition again in 2016, but I know I’ll have to step up my game. I want to keep the traveling trophy (see picture, above). I have my work cut out for me; wish me luck!
Evan is VP of Business Operations at UCEC.