My business coach had this crazy idea, and I immediately told her it wouldn’t work. She proceeded to ask me some very pointed questions as to why? Her further questioning and my candid answers, made me overcome my initial reaction of “No way,” and see that she was helping solve a problem that had been perplexing me for at least a year. Having an objective “outsider” helped me define my problem, and led me to an outcome that was being stalled by me and my work.
A small business owner is usually just accountable to themselves and measures how they are doing compared to prior year’s results. They are often “too busy” working in their business, and will “get around” to working on their business “when they have time."
Often, being recognized as an “expert” in your field, and reaching a certain level of financial success is satisfying for most. A business coach takes you to the next level: He or she holds you accountable to defining your goals and then focusing to better achieve them.
An objective and quantified analysis of your business and its challenges allows you to focus on what’s important. Using this data, you and your coach can chart out a plan to improve your business. (For instance, we saw a 20 percent increase in revenue in our first year working together.) Most importantly, you will figure out what matters most to you, and strive to reach a desired work, family and recreational balance.
By the way, if you are looking for a great business coach, I highly recommend Blair Koch. She can be reached at Blair@TABDenverWest.com.
Mark is the President and CEO of UCEC.