By Mark Inboden

Many people only embrace change when confronted by a crisis. When things are going well and you don’t seem to have any issues, why would you need to change?

Mark Inboden

Mark Inboden

There is a quote by Jack Welch, the former CEO of General Electric, which I refer to often: “Change before you have to." I like this because it gets me thinking about the next steps that I or my staff need to make to improve our business, or manage events. The need to look toward the future of the business gets one to anticipate problems, instead of reacting to them.

Here are some examples: What would happen if your largest supplier was suddenly sold or acquired? What if there was a new invention that suddenly makes your products or services look obsolete? What if a favorite salesperson upon whom you rely heavily takes a job in Hawaii? What if your banker decides to retire? What if 75 percent of your staff is out with the flu?

You get the picture. All of these scenarios are going to require a change in the way you do business. Some are short-term; others long-term. Thinking about your customers, your organization and the ever-evolving business climate will help you find areas in which to think about change before you have to.  

Mark is President and CEO of UCEC. 

 

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